Ambassadors
A focused program for creators, athletes and community leaders who want to represent Ikuista on and off the bike. We keep our ambassador group intentionally small — to maintain quality, authenticity and real partnership.
If you’re growing an audience, lead rides, make content or simply inspire others to ride more, you may be a perfect fit for the Ikuista Collective. To apply for the Ikuista Ambassador Program, you must meet the following baseline criteria:
Follower Requirement +
A minimum of 2,000 followers on your primary social media channel.
Activity Requirement +
- You actively post cycling-related content
- You participate in rides, events, or local community activity
- You can produce at least 4–6 pieces of content per year
Fit Requirement +
You align with Ikuista’s values: authenticity, simplicity, Nordic design, and high-quality storytelling.
You ride road, gravel, endurance, racing, or adventure cycling — or you are simply a casual Sunday rider.
If you don’t yet meet these requirements, we strongly recommend starting in the Affiliate Program — many of our ambassadors begin there and grow naturally into the next level.
What You Get +
- Up to 20% off bikes
- 3% commission for every sale made through your link or QR code
- Exclusive access to product previews and testing programs
- Early product previews
- Invitations to test sessions
- Access to limited editions before the public
What We Expect +
- Produce creative, high-quality cycling content
- Participate in your local rides or community activity 2–3 times per year
- Maintain a positive and professional representation of Ikuista
- Provide feedback to help us improve products and design
Ambassador Community
Join a global network of riders, explorers and creators shaping the next chapter of cycling. Read more on affiliate program from the link below
Industry Purchase
Preferred Pricing for Verified Industry Professionals and Licensed Athletes
The Ikuista Industry & Athlete Program provides controlled, professional-level access to our products for those who actively work in the cycling world or compete at an official level.
This program supports mechanics, bike shop employees, federation staff, UCI-licensed riders, and registered race teams — without compromising our production margins or retail partners.
This is not a public discount program. Every application is manually reviewed.
Who Is Eligible +
1. Cycling Industry Workers
- Bike shop employees
- Mechanics & service technicians
- Warehouse, logistics and assembly staff
- Distributors, agents and brand representatives
- Event organizers and federation staff
Proof of employment required.
2. Licensed Racers
- UCI or national federation licence holders
3. Registered Teams & Clubs
- UCI-registered teams on all levels
- Development squads
- University and club race teams
Applications can be made per rider or as a team package.
Program Benefits +
- 10% off retail price
- Product launch previews
- Technical updates
- Size allocations for limited production runs
Support for Racing & Training +
- Frame geometry recommendations
- Fast-track warranty handling
- Potential upgrade options if competing at high level
How to Apply
By submitting this application, you confirm that all information provided is accurate and that you meet the eligibility criteria for the Ikuista Industry & Athlete Purchase Program. Submitting the form does not guarantee acceptance into the program.